{"id":1503,"date":"2022-11-30T22:46:00","date_gmt":"2022-11-30T22:46:00","guid":{"rendered":"https:\/\/artsmidwest.org\/?post_type=update&p=1503"},"modified":"2024-06-04T19:37:31","modified_gmt":"2024-06-04T19:37:31","slug":"brand-story","status":"publish","type":"update","link":"https:\/\/artsmidwest.org\/about\/updates\/brand-story\/","title":{"rendered":"Creativity Amplified: Arts Midwest’s New Brand + Strategy"},"content":{"rendered":"\n

For the past two years, our team at Arts Midwest has been working with partners, constituents, and stakeholders to explore how we can best serve our region. Our process was shaped by our guiding values: equity, integrity, and learning<\/a>. We approached conversations about our future with both humility and an expansive belief that creativity lies within everyone.<\/p>\n\n\n\n

Now, we are thrilled to share the results of that work with you in the form of a new brand, website, and strategic direction.<\/p>\n\n\n

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\n \n\n\n\n<\/g>\n\n\n\n<\/clipPath>\n<\/defs>\n<\/svg> Photo Credit: Public Space One<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n
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\n Bread and Puppet Theater performs at Public Space One in Iowa as part of a GIG Fund event.\n <\/span>\n <\/figcaption>\n \n \n <\/figure>\n\n
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Our Future<\/h2>\n

Since our inception, Arts Midwest has been inspired by the creativity and vibrancy of our region. We\u2019ve worked hard for more than 35 years to connect audiences to the arts, support organizations and arts leaders, and navigate change, together. We know that when our creative sector thrives, so do our communities.<\/p>\n

Our new strategic direction continues this lifelong commitment to Midwestern creativity.<\/p>\n

It reflects our unyielding dedication to the Midwest\u2014a region that is embedded in our name, inseparable from our identity, and core to our sense of place. It also centers creativity in our work. We believe that creativity lies within everyone, and that creativity is both a product and a process\u2014a tool to build community, learn and grow, and connect to one another.<\/p>\n

With this region at our center, and creativity as our driver, we have some amazing opportunities ahead of us. We are entering this new chapter with a vision that Midwestern creativity powers thriving, entrepreneurial, and welcoming communities. Our work will amplify Midwestern creativity in three ways:<\/p>\n

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